What is Culture Catch?
Culture Catch is an informative website providing insights to practitioners engaged in the management of cross cultural business relationships. Culture Catch focuses on the business potential of cultural diversity.
Many companies expand beyond country borders and engage in business activities throughout the world. In order to truly handle global business issues companies most obtain an understanding of the context in which they are operating. Cultural diversity within the company workforce may offer a shortcut to such an understanding. Furthermore, employees with a different cultural background tend to have a different mindset about new product development. Such differences are very useful when innovating and entering new markets.